Lambert Vineyards Television Commercial March 2013
Husband and wife team Steve and Ruth Lambert are winemakers and operators. After planting the first vines in 1991, they returned to university and studied wine making and viticulture at Charles Sturt University in Wagga to perfect their new trade. In the fifteen years since they started, they have continued to hone their skills and improve the quality of their wines. Their ability to consistently win awards at wine competitions is a testament to their skill
Zoom Productions took over the marketing campaign for Lambert Vineyards in 2013 with a key objective of increasing brand recognition. Taking on the account we looked to evolve the almost non-existent marketing strategies by implementing engaging and influential media campaigns.
In order to achieve their objectives we recognised that we would need to encourage the consumer to build an emotional connection with the brand, recruiting new customers and encouraging repeat purchase.
With a strict time limit, it was imperative to find a solution that was both targeted and effective. The sponsorship of The Brumbies at the Canberra Stadium gave us the perfect platform to launch an integrated campaign using display and advertorial-style ads in TV, Magazines and Online.
We created an animated TVC in order to bring the Lambert brand to life. The activity was highly targeted to the in environments where consumers would build associations and encourage repeat business. From this we were able to provide print advertising as well as point of sale integration to further fuel the Lambert brand awareness.
Being an independent media agency, without ties to an advertising agency or outside shareholders, gave us the freedom to do what’s in the best interest of the Lambert Vineyards brand and allowed them to pick the creative resource of your choice.
Our focus is on delivering real and significant growth for our clients and services across their sales and market share, by thoroughly understanding their business, challenging conventions and using media which breaks through the noise to help you stand out from your competitors.